You might think that customer service isn’t as important when you make your living online. The fact of the matter is that making money in any realm is dependent upon your ability to sustain very high customer service standards. If you treat your customers like real people, instead of just a potential sale, you’ll be much more likely to earn their business. You could make some income if you set up your website and wait for customers to come. But you aren’t going to make near as much as you could if you gave these customers a good reason to come back to you. Good customer service isn’t hard to offer. You can give your customers a better experience right now with the following ideas.

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When you get contact information from your buyers, make sure to get their physical address as well so that you can send them a thoughtful handwritten note thanking them. This is a task that is much easier to undertake if you have a small business and will not be left writing hundreds or more notes. However, when you are operating a small business these are the things that will get you noticed. Sending a handwritten thank you note for choosing you will often convince your customers to return to you when they are in need of your specific type of service again. It should not take more than a few minutes for you to create a decent thank you note. That two minutes could net you hundreds more dollars in sales! Consider, especially if you are running a small serviced based internet business, allowing your customers to reach you by telephone or even through the regular post. You could always get a low cost postal box or the equivalent type of box offered by private companies. You might also consider using Skype. These simple options establish you as an actual person who people can talk to, especially if you make yourself available on Skype and answer your calls. You don’t have to be available 24/7; have set hours that you answer the phone, and make these public on your website. You should stay consistent and really be at your computer and near the phone at the times you promise to be. This kind of personal interaction will probably help you do more business, as you can do a better job selling when you talk to someone directly.

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Every so often, send your customer list something for free. Don’t settle for a simple newsletter with this part of your customer service plan. Say you write articles as a profession, why not send your client a free article based on something you know they are interested in? If you sell affiliate products online, check and see if the company you work with offers any “freebies” through their back office and send one of those “freebies” to the people on your list. Everyone appreciates free swag and your customers will reward you for your generosity by bringing their business back in the future. Offline businesses aren’t the only ones that need to pay attention to customer service. If you fail to offer good customer service to the people who buy from you, you won’t have very many repeat buyers. Well done customer service is usually one of the biggest influences in which businesses succeed. Have you been doing your best to keep your customers satisfied?

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